Client Challenge:

University of Michigan Health-West, part of Michigan Medicine, is a leading health provider in the nation.  UMH-W is Michigan Medicine on the West side of the state.  UMH-W did not have a national imprint of any kind.  

Strategies:

• Utilized doctors as expert resources for consumer related interest stories related to health 
• Cadence of thought leadership from CEO, CTO, CMO, CFO, nurse leadership in consumer and trade publications 
• Created storylines to showcase UMH-W’s innovation and partnerships. (example: worked with Exalta Health to treat local immigrant population)
• Newsjacks (Demar Hamlin/Canadian wildfire air pollution)
• Constant flow of tips from medical staff, disseminated to media, leveraging health holidays

Recent Featured Results

Good Housekeeping - (Reach: 39.3M)

See Here: https://www.goodhousekeeping.com/health/a44121380/air-conditioning-when-air-quality-is-bad/ 

Fox News - (Reach: 59M)

See Here: https://www.foxnews.com/health/weight-loss-medications-ozempic-wegovy-what-know-before-stop-taking-them 

Modern Healthcare - (Reach: 168K)

See Here: https://www.modernhealthcare.com/finance/hospital-execs-digital-health-roi-virtua-health-nebraska-childrens-hospital-university-michigan

USA Today - (Reach: 122M)

See Here: https://www.usatoday.com/story/nletter/health/2022/11/21/coronavirus-watch-tripledemic-thanksgiving/8322734001/

Medical News Today - (Reach: 85M)

See Here: https://www.medicalnewstoday.com/articles/warning-stroke-what-it-is-and-why-you-shouldnt-dismiss-the-symptoms

Becker’s Hospital Review - (Reach: 643K)

See Here: https://www.beckersbehavioralhealth.com/behavioral-health-news/3-ways-to-promote-mental-health-and-physical-safety-in-the-er.html

U.S. News & World Report - (Reach: 35M)

See Here: https://health.usnews.com/conditions/coronavirus-and-your-health/articles/covid-booster-shots-frequency