Babyscripts

babyscripts

Client Challenge:

Babyscripts is the leading virtual care platform for managing obstetrics.  They began with Astonish more than seven years ago as an early-stage startup and have grown exponentially in that time.  The company was founded by two bachelors in a female-driven space, which presented a challenge with the media. 

Strategies:

  • Consistent cadence of strategic partnership announcements in leading industry trade publications 
  • Consistent cadence of thought leadership with both co-founders
  • Utilized their senior medical director for consumer driven expertise on pregnancy related stories in top tier national outlets 
  • Utilized patient testimonials, which resulted in the New York Times and Wall Street Journal
  • Funding announcmenets

Recent Featured Results

Wall Street Journal - (Reach: 32.7M)

See Here: https://www.wsj.com/articles/digital-health-startups-take-aim-at-maternal-health-crisis-f997de2e

New York Times - (Reach: 135M)

See Here: https://www.nytimes.com/2023/05/28/health/pregnancy-childbirth-deaths.html?auth=login-google

Forbes - (Reach: 70M)

See Here: https://www.forbes.com/sites/forbes-personal-shopper/article/sleep-pms-period-menopause/

Newsweek - (Reach - 24.7M)

See Here: https://www.newsweek.com/therapy-pregnancy-postpartum-depression-study-1782754