Client Challenge:

Babyscripts is the leading virtual care platform for managing obstetrics. They began with Astonish more than seven years ago as an early-stage startup and have grown exponentially in that time. The company was founded by two bachelors in a female-driven space, which presented a challenge with the media.

Strategies:

Consistent cadence of strategic partnership announcements in leading industry trade publications
Consistent cadence of thought leadership with both co-founders
Utilized their senior medical director for consumer driven expertise on pregnancy related stories in top tier national outlets
Utilized patient testimonials, which resulted in the New York Times and Wall Street Journal
Funding announcmenets