Lucas Candies

Client Challenge: 

Lucas Candies has been making chocolate in the same location since 1896. It remains family owned and dedicated to keeping the traditions that were started more than 120 years ago.  It is currently run by 4th generation Nick Loucas and his partner Deb Bertrand. Nick and Deb maintain the original chocolate recipe and concepts that have been passed down from the Loucas family. Candy and chocolate is an incredibly crowded market.  The company is small and not financially robust.  The client needs to increase sales, build an internet sales pipeline, and increase brand awareness.

Goals:

  • Reposition and up-market the brand
  • Redesign website and create sales funnel
  • Create loyal brand following through media placements

Strategies

  • Convey the rich family history of Lucas Candies.
  • Show the inner-workings of the Lucas Candies flagship store in Haverstaw, New York through video.
  • Create thought leadership profiles for both Nick and Deb.

Featured Results:

  • Featured on Today within the first four months
  • Featured in Forbes
  • Featured in Cosmo
  • The family story elegantly told on Fox & Friends
  • Featured on CBS News – The century old craft of making candy canes
  • Local features, such as lohudcom